Regular publications in trade magazines and the Permaplay newsletter provide you with helpful up-to-date information for your daily work. During the year we will publish several newsletters on different topics for you.
Against the consumer slump: Creating emotional shopping experiences
The latest consumer barometer published by the German Trade Association (HDE) shows: consumer sentiment is declining, consumer restraint is increasing. Private consumption will hardly grow in the coming months. There is no general growth stimulus in sight for the retail sector, which means that the further economic outlook remains bleak.
“This is generally not good news for the retail sector either, but there is no reason to bury our heads in the sand, or to do nothing. On the contrary: If you create emotional shopping experiences at the POS now, you will stimulate additional sales and create your own economic boom.
Sales-boosting, networked POS media strategies optimize the shopping experience, secure customers’ attention and, above all, increase sales.
Why? Because moving images, colorful graphics and strong texts attract the customers' attention and effectively contribute to their decision to purchase a product.
That's why retailers need to take action now: “Special summer promotions at the POS generate extra sales and help to regulate stock levels,” .....
Consumer climate turns positive - Launch your POS media offensive now!
The number of CEOs who believe that economic growth will improve in the coming twelve months compared to the same period last year has more than doubled. This is confirmed by the latest annual Global CEO Survey by PwC.
And the ifo Institute is also reporting these days that the mood among companies in Germany has improved. The ifo Business Climate Index continued to rise in April. Companies are more satisfied with current business. Expectations are also brightening.
Networked LCD screens at the POS: Making more (sales) with less (consumers)
Consumers‘ cautious spending mood coupled with a deteriorating situation in German city centers – Germany‘s retailers‘ association (HDE) is currently sounding the alarm: According to their forecast, another 5,000 stores in Germany will (have to) close their doors for good in 2024.
This means that a total of 46,000 stores have closed in the past five years. For retail companies to be successful despite less customer frequency, this means generating more sales per customer at the POS.
Permaplay LCD screen wins twice at the display Superstar Awards 2023
Two gold medals for Permaplay Media Solutions: At the display Superstar Awards 2023, presented in Mainz on October 17, 2023, the Permaplay LCD screen won gold in the “Digital POS” category and was also awarded the special “Innovation” prize, also in gold. An expert jury evaluated the exhibits according to the criteria design, communication, technical execution, innovation and functionality and chose the winners for this exclusive industry award.
The 2023 summer holidays are over and retailers across all industries are preparing for the fourth quarter, which is important in terms of sales, including Black Friday and the Christmas business. Powerful POS media that stimulate the consumer's buying impulse exactly where the respective product is within reach play a key role in optimal sales planning. Permaplay Media Solutions, with over 50 years of experience, has sold more than 150,000 POS media across Europe and is the perfect partner for sales-focused POS strategies at the end of the year.
In 2023, it is still common practice in the retail business to update the POS media content via USB stick. This means that operators are giving away many of the benefits that lie in digitally networking POS media. One of the best approaches is using digital advertising displays like those offered by Permaplay Digital Solutions to inform customers about products and to promote current offers.
Permaplay Media Solutions offers retailers a complete network-ready display device series in sizes from 10" to 55", as well as the Permaplay Network Signage...
The high level of visitor interest during the latest EuroShop 2023 trade fair shows that POS media in general and Permaplay Media Solutions' shelf LCD screens and linear touchscreen monitors in particular are in line with the trend for contemporary retail marketing.
"EuroShop traditionally acts as a driving force for the retail industry. Hundreds of interested visitors have visited our booth over five days and they have sent us a very clear message: The use of functioning, innovative and fascinating POS media to effectively stimulate product sales is high on the list....
Euroshop 2023, the world's largest trade fair for shopfitting and retail technology in Düsseldorf
Permaplay Media Solutions in Baden-Baden will participate also in this year’s leading fair Euroshop 2023 in Düsseldorf. Besides the reliable and endurance tested 7” to 55” screens, the focus will be on touchscreens devices with Android technology and networked digital signage systems with up-date via the cloud. More than 100.000 Permaplay devices have proven their reliability in daily POS use, thanks to mature technology and good service.
Effective, energy-saving and reliable delivery: the Permaplay POS media lineup for successful Christmas sales
Good news from Permaplay Media Solutions: "After the Corona bottlenecks, our technology partners in the Far East are once again fully capable of production and delivery," says Werner Vogt, Managing Director of Permaplay Media Solutions. "This means we can deliver our entire lineup of proven and new POS media at short notice for retailers and manufacturers in Europe as of now and before the important Christmas business – even in large quantities."
Permaplay's lineup of POS media currently includes professional and standard line linear LCD monitors, interactive POS media.......
Contemporary technology that makes products come alive
Technology that helps sell: For more than six decades, technically mature POS media have ensured that products and services can be experienced, "come to life,” and thus become desirable to buy. A short journey through time to the most important milestones in the history of POS media shows: success has not always been achieved with the latest technology, but rather with the long-lasting best at an attractive price.
How can goods be presented in store windows and on store shelves in a more visually attractive and purchase-stimulating way than "just" stacking them in their packaging at the POS?
For a decade, Permaplay Media Solutions GmbH in Baden-Baden has been one of the leading developers and providers of sales-motivational POS media. Their formula for success: Recognizing trends at the POS, finding technically mature solutions and providing partners with as much added value as possible. What does Permaplay offer its customers in its anniversary year?
"It’s a truism that commerce is changing, and this is becoming more and more obvious these days," notes Werner Vogt, Managing Director of Permaplay Media Solutions. "Today, the customer journey begins primarily online on the smartphone and increasingly leads to ordering the goods online – unless there are good reasons to enter a POS. These reasons must include added values and benefits that are then definitely redeemed at the POS. Modern, networked media are of crucial importance, as they present the real product in a digital-media-supported environment."
Shop design: Active product worlds as a POS success factor
The corona pandemic has once again accelerated the digitization of many areas of life and brought about innovative virtual usage habits – especially in marketing and sales in stationary retail. The strongest growth in sales promotion on the Internet and at the POS can be seen in moving image formats. "This development towards moving image formats such as video enables stationary retail, with the help of suitable POS media, to perfectly connect and link Internet content on the one hand and active experience scenarios at the POS on the other hand. The experience worlds, which are built up in pictures on the Internet, find their practical implementation in the brand store – thanks to digital POS media," says Werner Vogt, Managing Director of Permaplay Media Solutions GmbH, analyzing the current situation.
Preparing a perfect relaunch with the Permaplay POS media strategy
Any moment now: The lock-down phase is over, stores are opening across the board, and consumers are doing what they have missed for so long with enthusiasm and passion: Shopping in person at the POS. Social and economic life is picking up again. Werner Vogt, Managing Director Permaplay GmbH: “For retailers and suppliers, that means: Prepare the restart perfectly at the POS to make the most of the positive consumer climate. And this is achieved above all through the sales-promoting use of modern media such as the digitally networkable Permaplay shelf LCD screens and many other networked POS media offered by Permaplay.”
Many marketing managers ask themselves every day: How do I attract potential customers’ attention at the POS? How do I differentiate myself from my competitors? How can I present myself with flexible content to promote sales in my product category? And how do I get simple and inexpensive answers to these questions?
More than 70 percent of all consumers would like to see more service at the POS through digital technologies, according to the industry association Bitkom. Permaplay Media Solutions offers retailers a compelling, easy-to-install system for digital networking at the POS that includes existing displays.
Creating strong shopping experiences with POS media
Successful sales at the POS are significantly linked to “having fun shopping”. This is shown, among other things, by the current Corona trade tracker by EY-Parthenon and Innofact: 63 percent of the consumers regularly surveyed say that shopping is no fun under the current circumstances. The cause is obvious: Masks, ...
Permaplay Media Solutions in Baden-Baden will participate in this year’s leading fair Euroshop 2020 in Düsseldorf. Besides the reliable and endurance tested 7” to 43” screens, the focus will be on touchscreens devices with Android technology and networked digital signage systems with up-date via the cloud...
Retail Trend 2020: Back to the inner cities in networked Power POS areas
Whether large furniture stores, car showrooms, consumer electronics giants or well-known DIY chains: The kings of the “green fields”, as well as mail-order giants like Amazon, are pushing into the inner cities with small fine business premises in first-rate locations. This is mainly due to the networking possibilities offered by digital E-commerce and the customers’ new consumer habits. Permaplay Managing Director Werner Vogt knows what this means for the POS: “Flexible concepts offer consumers...
More and more people are buying more and more products in more and more places. The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director Werner Vogt, however, is certain: “Both will win. The new trade structure is a complex system called New Retail.
Stationary fashion trade is under pressure from online competition. The solution: Interactive worlds of experience through digital signage promise enthusiastic customers at the POS. Permaplay Media Solutions helps with the implementation through a perfectly coordinated three-part practical concept for a sales-active customer journey.
Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special placements, access to the respective POS media must be central, simple, timely and technically absolutely reliable,” explains Werner Vogt, Managing Director of Permaplay Media Solutions.
Trend 2019: The digitization of the stationary retail trade
For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called Omni-Channel Strategy.
But what do customers expect from stationary retail in terms of digitization?
Permaplay POS-TOUCH: the new Touch and Content Manager Software
In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any programming knowledge, on the (Android) touch screen for successful use at the POS. ...
Concrete improvements instead of premature system change
As the just ended Euro CIS has shown, customers today want the best of both worlds in terms of PoS marketing: personal advice from the analog and technological support from the digital world. If this symbiosis works out well, retailers can continue to offer their customers a first-class shopping experience in the future. Agreed! But do we always need the latest, most expensive and – often – immature technology? How long can and should one stick to well-known and reliable structures instead of betting on the latest trends? And how much return do we actually get “below the line” for investing in new systems? ...
Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is quite new: Anyone who wants to survive as an e-commerce retailer in the future needs an experience-oriented stationary POS structure – largely digitized. Companies like MyToys, Home24, Amazon or Zalando have already set up stores in shopping centers. Why is that? What has happened?...
Permaplay Video Brochure and Video Box: Perfect communication „out of the box – into the heart“
Just imagine: A high-quality brochure or information box in the form of a letter on your customer’s desk – and as soon as they open the cover (box) or the first page (brochure), they see and hear your advertising message in picture and sound. Fully concentrated and extremely intense, embedded in the context of a very powerful print design. That’s not possible? Sure it‘s possible: The new Permaplay ...
Turning potentially interested people into buyers by providing them with sales-promoting information, precisely where the products are visible and tangible – this has been the main objective of media at the POS for decades. However, it is not the roles of the media that have changed, but the respective technologies for communication and thus the possibilities for manufacturers and trade to interact with end-users. ...
Excellently positioned for the future – strategically and technologically
The POS media company Permaplay Media Solutions in Baden-Baden is intensifying its activities by hiring a dynamic and competent manager, Findaria Sunardi. Together with managing director Werner Vogt, she will shape the future course of Permaplay. We talked to her about her new field of activity and about the success factors of offline and online communication that are most important for efficient marketing communication in the BtoB market. ...
For three out of four customers, according to a study by the trade association HDE “Trends in Trade,” it is important in the future to be able to go shopping in the store. On the other hand, online trading is growing significantly – although at rather different rates in different lines of business. The ideal solution: To combine both and increase the attractiveness ...
Permaplay Media Solutions in Baden-Baden will participate in this year’s leading fair Euroshop 2017 in Dusseldorf and present their new POS media. Besides the reliable and endurance-tested 4.3” to 43“ screens, the focus will be on touchscreen devices with Android technology and networked digital signage systems. Thousands of Permaplay devices have proven their reliability in daily POS use, thanks to mature technology and good service. ...
Permaplay Tablets: Interface between Online and POS
Three out of four customers, according to the new study by the trade association HDE “Trends in Trade 2015”, believe that in the future they will still go shopping in the store. On the other hand, online trading is growing significantly - although at very different rates in different lines of business. The royal road: To link both and increase the attractiveness ...
According to an eBay study, „The Future of Trade“, 79 percent of surveyed consumers would like to buy products they can take home right away – and 72 percent of those surveyed want to touch and try out the products. These are the expectations customers have regarding a POS – and how does the retail business respond to these good requirements?...
People are looking at products in local stores and ask for advice, then they leave and buy online. This customer behavior, also known as “Showrooming”, has become a real challenge for merchants. “Advice theft“ is the term many merchants use when they talk about showrooming, when consumers compare prices on their smartphones, look up product information and read other ...
The female consumer is approaching the special sales area. The products are presented visually attractive – literally the first step for generating more revenue. However, there is still a long way to go until the final purchase decision is made – but the distance is significantly reduced through the use of Permaplay screens with front speakers and individually configurable sensors. Any customer approaching the special area with integrated Permaplay screen will be detected by a sensor and ...
