For a decade, Permaplay Media Solutions GmbH in Baden-Baden has been one of the leading developers and providers of sales-motivational POS media. Their formula for success: Recognizing trends at the POS, finding technically mature solutions and providing partners with as much added value as possible. What does Permaplay offer its customers in its anniversary year?
"It’s a truism that commerce is changing, and this is becoming more and more obvious these days," notes Werner Vogt, Managing Director of Permaplay Media Solutions. "Today, the customer journey begins primarily online on the smartphone and increasingly leads to ordering the goods online – unless there are good reasons to enter a POS. These reasons must include added values and benefits that are then definitely redeemed at the POS. Modern, networked media are of crucial importance, as they present the real product in a digital-media-supported environment."
Read more … Newsletter no.1 January / 2022