Newsletter no. 5 Issued November / 2023

Baden-Baden, 16th of November, 2023

Two gold medals for Permaplay Media Solutions: At the display Superstar Awards 2023, presented in Mainz on October 17, 2023, the Permaplay LCD screen won gold in the “Digital POS” category and was also awarded the special “Innovation” prize, also in gold. An expert jury evaluated the exhibits according to the criteria design, communication, technical execution, innovation and functionality and chose the winners for this exclusive industry award.

Werner Vogt, Managing Director of Permaplay Media Solutions GmbH: “We are literally doubly pleased about this prestigious award for our LCD screen in two categories. This motivates us to develop more innovative and successful products for POS communication in the future.”

What impressed the jury of the display Superstar Awards? The gold-winning, digitally networkable Permaplay shelf LCD screens are based on Android technology. The digital strips, which are around 60 centimeters long, create a lot of attention at the POS and encourage customers to make purchasing decisions directly at eye level.

The sturdy metal housing measuring 587.60 mm x 60.40 mm ensures a long service life, as do the electronic components that have been extensively tested for POS suitability. Changing color information or videos in the best quality ensure active buying impulses directly at the product. The content can be easily updated via USB stick, WLAN or the cloud. The 23.1 inch IPS panel impresses with its high brightness and thus attracts a lot of attention – which ultimately increases the desire to buy. What’s more, these shelf LCD screens do not take up valuable shelf space.

“The upcoming, high-sales Christmas business is traditionally characterized by impulse purchases by consumers,” according to Werner Vogt. He is sure that “the award-winning Permaplay LCD screens will actively contribute to above-average positive year-end business at the POS, especially during this period.”