Newsletter no. 3 Issued July / 2024

Sales-boosting, networked POS media strategies optimize the shopping experience, secure customers’ attention and, above all, increase sales.

Why? Because moving images, colorful graphics and strong texts attract the customers' attention and effectively contribute to their decision to purchase a product.

That's why retailers need to take action now: “Special summer promotions at the POS generate extra sales and help to regulate stock levels,” says Werner Vogt, long-time managing director of Permaplay Media Solutions. “Our interactive POS media ensure a personalized approach, which in turn increases the relevance of the advertising messages and ensures measurable additional sales.”

Permaplay Media Solutions offers retailers numerous all-round carefree packages for POS media such as a complete network-capable display device series from 10” to 55” in size, as well as the Permaplay Network Signage for centralized content management, control via the Internet (LAN/WLAN), and control of the screens through a central software.

“It has never been so easy to transform the POS into a digital, sales-active and, above all, emotional space,” explains Werner Vogt. The networked Permaplay LCD bars, which can be updated at any time, have proven to be particularly effective sales boosters. The digital LCD screens, which are around 60 or 90 centimeters long, create a high level of attention directly at the shelf and encourage spontaneous purchases.

Another key factor: Permaplay Media Solutions’ POS media increase the customers’ involvement and make sure customers spend more time in the store: The longer customers stays in the store, the more likely they are to make a purchase. “Various studies have shown that more time spent in the store often leads to more sales,” says Werner Vogt. These are perfect prerequisites for organizing a high-turnover summer sale with POS media from Permaplay Media Solutions.