Newsletter no. 2 Issued Juli 2026

Consumer income expectations rebounded significantly in May and June, rising by 11.4 points compared with April, while political signals suggest possible relief measures. This may have been one of the factors contributing to the improvement in household income expectations. Rolf Bürkl, Head of Consumer Climate at the NIM (Nuremberg Institute for Market Decisions): “In addition to significantly improved income prospects, declining savings rates and a growing willingness to spend are currently boosting consumer confidence.”

“For retailers, the improved economic situation and rising consumer spending signal the ideal time to make the POS ‘ready-to-boost’ with digital media,” according to Werner Vogt, Managing Director of Permaplay Media  Solutions. A study by the startup Cyreen has once again confirmed that digital in-store advertising boosts the purchase likelihood of advertised products by 8.1 percent. Other£ studies report figures of 10 percent or more.

“The key to success at the point of sale is the combination of content tailored to the target audience, perfect POS media – including the technical infrastructure – and seamless integration into the overall customer journey,” says Werner Vogt, drawing on decades of industry experience. POS media are particularly effective when deployed exactly where purchasing decisions are made – in the entrance area, at the checkout, or in promotional zones – and when positioned in customer-friendly formats and at optimal viewing heights.